Enable your customers to move through the sales funnel through product description writing
The product description writing is a kind of writing which explains the type of product in the market and constantly persuades an online user to engage and purchase it. In fact, a well-written product description has the power to move your customers through your sales funnel.
While most customers make their purchase decision through a product photo, the product description further helps to fill the gaps in order to determine whether or not the product is the right fit for the customer.
To write a product description that converts, you need to write a copy that persuades the customers to buy. What problem does your product solve? What does your customer gain from using your product? What separates your products from others on the market. Your brief description needs to answer these questions in a way that is easy to read.
The importance of engaging a customer with ecommerce product description
One should understand that besides having the visual appeal to the product, the product description enormously helps to understand a product in great detail.
When a potential buyer is stuck in a dilemma of choosing a right product; often the ecommerce product description serves the purpose of validation for the product and enables the user to comprehensively understand the product towards procuring it. The product description for ecommerce becomes a valuable document which brings in loads of credibility for your brand holistically.
On the flip side, the product descriptions have always been the ignored entity among most of the eCommerce websites in the recent past and this happens to be one of the blatant mistakes that one can ever do when it comes to the first time eCommerce launch.
The owners who launch their eCommerce sites with great flamboyance, often underestimate the true value of the quality product descriptions.
In a recent e-Commerce survey conducted by an advertising agency found that close to 80-90% of purchase failures do happen as a result of unclear product information.